ENG 3U 2013: So What?

Today we will discuss the implied values in media. Some things to consider:

  • how responsible are game designers for the values their work seems to imply? (think about the depiction of women in Zelda and Super Mario). For those of you who believe that critics are over-thinking this, I wonder what you think about this.
  • Is the use of ethnography or psychographics by advertisors simply good business or dangerously invasive? Let’s think about this issue in the context of the Dove Campaign and this Ax commercial; remember that Dove and Ax are made by the same company.

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